Prof. Kerstin Preuschoff

Kerstin Preuschoff is an Associate Professor at the University of Geneva and Director of the Laboratory of Uncertainty, Collective Intelligence and Decision-Making (LUCID). A graduate of the California Institute of Technology, Professor Preuschoff was a researcher and lecturer at the University of Zurich and at the Brain Mind Institute of the École Polytechnique Fédérale de Lausanne before joining the University of Geneva. With a background in engineering, artificial intelligence and neuroeconomics, her research explores how individuals and groups make decisions under risk and uncertainty, combining insights from neuroscience, psychology, and behavioral finance.

Professor Preuschoff focuses on three key areas: 
Decision-making under uncertainty: Investigating how people assess risk, learn from feedback, and make financial and economic choices when outcomes are uncertain—drawing on behavioral experiments, computational modelling, and brain imaging.

Collective intelligence: Understanding how teams can make better decisions than individuals, especially in fast-paced, collaborative settings like hackathons or crisis situations.
Sustainable decision-making: Exploring how to foster long-term thinking and responsible behavior in financial and consumer choices, bridging short-term incentives with sustainability goals.

By blending academic research with practical applications, Professor Preuschoff’s work provides insights into how finance professionals, institutions, and policy-makers can improve decision quality in high-stakes environments.
 

• Portfolio Management and Asset Classes
  • Behavioral Finance and Neurofinance
• Frontier Topics
  • Machine Learning and Applications of AI
  • Sustainable Finance