Crowdfunding as a Success Factor to Shake Up a Sleeping Market, in Strategic Innovation: The Definitive Guide to Outlier Strategies

AuthorE. Nowak, ed. Ed. L. Välikangas and M.Gibbert
JournalPearson Education, Inc. (Old Tappan, New Jersey)
Date1 Jan. 2016
CategoryAcademic Publications
VolumeNA