The most recent SFI White Paper reveals that Switzerland is currently not an international leader in the sustainable finance world. A review of Swiss financial market players reports increasing demand from clients but also shows that commonly perceived barriers such as knowledge gaps, cultural and generational conflicts, and misconceptions regarding sustainable finance hinder the more widespread adoption of this approach. Moreover, more high-level endorsement, leadership, and decisive action are required if Switzerland’s financial sector is to avoid falling behind in international comparisons.